Why Hyundai gets it

It’s no secret that the automotive industry has been one of the hardest hit business sectors in the current economic downturn. That hasn’t stopped one automaker to go on the offensive and offer an incentive plan to those who have lost their jobs within 12 months ownership of a new vehicle. Yesterday’s news that Hyundai is moving forward with this idea is one that others in Detroit need to follow. The best part of the deal is that there is no charge for it and it has no baring on the customer’s credit rating. Hyundai is taking a bold approach with their incentive plan and it  just might pay off big in the end winning over consumers for years to come. Detroit are you listening?

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